Why TikTok Recruiting Process is Booming Recently


With more than 100 million active users, TikTok is phenomenally popular. We are familiar with the multiple dimensions of TikTok - entertainer, marketer, business enhancer, and more. And now TikTok is being successful in its new avatar in the tiktok recruiting process. So if you are curious to know how and why the TikTok recruiting process has been booming recently, this article explores it to the core.

Isn’t it amazing to see the transformation and growth of this platform so quickly? TikTok started as a platform that entertains people through stuff like funny videos, dances, fashion tips, pranks, and many other things that make people laugh and have fun.

TikTok revolutionized a dimension that helps branding and marketing - “TikTok for Business.” It became a frontier for branding effectively. When compared to other social media platforms, TikTok is exceptionally professional when it comes to branding. Now, it is adding a feather to its crown with the tiktok recruiting process.

Employees have already started using TikTok for hiring potential employees. If you are an employer plus an avid TikTok user, the first step is to learn how to use TikTok for recruiting. So, let’s delve into the TikTok realm to understand better.

What Is The Tiktok Recruiting Process?

The term “Recruitment” means preparing a list of potential candidates, identifying new talents, and filling the roles of the organization with fresh and apt candidates. HR managers struggle a lot to find the right person for the role quickly. It takes a lot of time and effort to find the right person.

Among the numerous other social media platforms that support the recruitment process, TikTok recruiting opportunities are becoming popular. Due to its popularity and ease of use, it is highly preferred. The reach of this feature within a year is quite amazing.

Using TikTok Ads is the best way to promote your company and create an advertisement for the role you are recruiting for. TikTok advertising is a highly effective way to promote anything promptly. You can use a TikTok ads manager to schedule the ads, check the insights, and also the results of the ads posted.

Difference Between Traditional and TikTok Recruiting Process

The traditional recruiting process is different from the TikTok recruiting process. If you are hearing this for the first time, check the difference between these recruiting methods. And you can easily understand why growing companies prefer TikTok for business enhancement. Some of the differences are listed below,

Traditional Recruitment Process TikTok Recruitment Process
The job hunt for employees is really tough and time-consuming. Job hunting is easy, and as its reach is massive, the time for getting a job is less.
For Employers, identifying new talent from the pool of candidates is hectic. For Employers, finding the right candidates is easy as their circle shrinks to Gen Z.
Job seekers draft resumes listing all their skills and talents and express them in written format (Docx., or PDF). It consumes a lot of time and effort, and at the same time, employers will have to read it in detail. Job seekers draft resumes through videos. A one-minute video can convey a lot, makes it easier, and is the most effective way to express your skills.

Does your mind pop up with this question: “What about Social Media Recruiting?”. Yes! It has been in practice for a long time, and TikTok has set its way of hiring more effectively.

Social Recruiting Statistics

79% of Jobseekers are using social media platforms for their Job Search (LinkedIn, HubSpot, SignalHire, Monster, and more).

How to Leverage The Recruitment Benefits From Tiktok?

If you want to hop on to the bandwagon of TikTok recruiting, you should first know the benefits of it. Let’s learn the best ways to leverage the benefits to its fullest.

  • Latch with the trend - TikTok is a happening platform with quickly changing trends. So, it is necessary to hop on to the new trends. If you want to find the current trends, check out the “For You” pages.
  • Use appropriate hashtags - Hashtags are really important to anchor your post. If a job seeker wants to notice your post, include appropriate hashtags.
  • For instance - #jobsearch, #WorkatXXX, and more.
  • Connect and engage with different people - Connecting with people is the most essential part of being socially popular, trending, or going viral. To get a job or to hire an employee, connections are significant.

Benefits of Using TikTok Recruiting in Your Recruitment Strategy

Being active on social media, especially a fast-growing platform like TikTok, makes your company visible to more audiences. With nearly 700 million people on social media, TikTok is not just a platform to promote your business, but you can also employ a new fresh mind. We understand that identifying new talent is challenging, but the TikTok recruiting process makes it very easy.

Initiate brand building

TikTok wants you to exhibit the fun at work, like hilarious, and joyful happenings at your company. It will show the not-so-serious face of your organization. At the same time, more employees will look forward to joining your company.

You don't have to worry about undermining your professionalism by sharing funny videos. You can be professional and funny at the same time. TikTok paves the way to showcase your company’s culture within half a minute.

Guaranteed Audience

TikTok has all kinds of audiences, and they are ready to approve and follow you if you can resonate with their preferences. It is a great advertising platform to gain a guaranteed audience for your posts. Apart from posts, you can find the right responses to your activity. If you are posting a recruitment video or company culture video, you’ll definitely get quick traction. So, learn how to use TikTok for recruiting effectively and hire real talents effortlessly.

Flexibility to Share

Social media platforms are highly flexible to cross-promote your content. You can cross-promote the posts on social media channels like Facebook and LinkedIn. It will increase your ad visibility and reach. If you want to schedule your ads and manage them well, you can use tiktok ads manager and ease your process. Through this, your posts will increase in demographics and increase the chance of getting potential candidates.

Previewing a Candidate

Previewing a candidate’s skill set has taken a new magnitude. Earlier, you might’ve had a handful of resumes to read all their skills, experience, and whereabouts. Now, the candidates have got a better chance to create the best first impression. TikTok recruiting lets the candidates explain their qualifications and skill sets in an appealing manner. This video resume option once again proves that TikTok is the best advertising platform that results assured.

TikTok Resumes

TikTok’s Pilot Program was launched in September 2021. Job seekers were asked to submit their resumes in a video format. These #tiktokresumes gained nearly 350 million views.

Find the right recruits

As TikTok followers mostly belong to Gen Z, it is the right spot for the younger generation to outshine their career growth. If you belong to the Gen Z or Millennial generation, TikTok is the right place for you to ease your job hunt. Learn how to use TikTok for recruiting so that you will get an idea of how to attract recruiters who hire through TikTok recruiting.

Steps to Start TikTok Recruitment

Complicating or making better depends on how intense you want to go in the TikTok recruiting process. First, create a new account with your company name as your profile name. Invest more time in creating and editing the video that introduces your company. Other than that, try the following steps to start your TikTok recruiting process.

  • Record your Ad - Create a video that showcases your organization's looks, benefits, or any highlights that will make the candidate yearn to work at your place. Trying anything new will create nervousness. Take videos initially and give enough time to make them attractive.
  • Make an alluring hook - Always remember to create a compelling hook in the first few seconds of the video. Only this ensures the viewers view your video till the end. A potential candidate should not miss the opportunity, and at the same time, you should not fail to hire the right talent.
  • Add More Value - The video should motivate the candidate to apply for the post or job right away. It is important to add more value to the content; the value of the video determines the conversion.

TikTok Recruiting Statistics

According to the SHRM survey, nearly 84% of companies or businesses are already using Social Media for talent acquisition.

Future of TikTok Recruitment

Social media changes are incredibly fast, and it's important to be nimble to keep up with its speed. TikTok has a very powerful social media presence and is spreading its opportunity wings wider and wider.

So, is it the right place to seek future employment opportunities? So you have read through this article, we have shared the statistics, current recruitment practices, demographics, and other related information that states the answer to this question.

If you belong to Gen Z seeking a job or if you are a recruiter and your target is young talent acquisition, then the TikTok recruiting process is sure to have a great future. Being a potential marketplace already, TikTok is highly popular, and with its “TikTok Resumes” idea, it connects a lot of employers and job seekers.

If you want to understand it better, just give it a shot!

Frequently Asked Questions

  • The main difference between TikTok and other social media platforms is its unique algorithm. The “For You” feed is present in TikTok and displays posts as per your likes and dislikes.

  • To build interaction and engagement, use effective tools like hashtags with location filters and post frequently or at regular intervals. These practices can help in a better recruitment process.

  • Recruiting through TikTok is one of the best ways to reach young, energetic, and savvy employees. If your target group is Gen Z, TikTok recruiting is the best option.

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